Find Market Share Information for a Product?
TOPIC: Finding market share data on products is easy on Dialog in the trade journal literature databases. This example shows how to use Business & Industry™ (File 9), Gale Group PROMT® (File 16), Gale Group Trade & Industry Database™ (File148) to find market share information on the breakfast cereal industry.
The product codes used in all three databases are based on the Standard Industrial Classification (SIC) codes. To obtain a product code, visit http://www.osha.gov/oshstats/sicser.html. An alternate way to find a product code is to EXPAND the Product Name (PN=) field; then EXPAND the Product Code (PC=) field using the first 4 digits found next to the product name.
COMMAND SUMMARY
BEGIN 9
VISUAL EXPAND PN=BREAKFAST CEREAL
Check the appropriate term and click Select
VISUAL EXPAND PC=2043
Check the appropriate code and click Select
SELECT CT=MARKET SHARE
SELECT S2 AND S3
SELECT S4/2006:2008
TYPE S5/8/ALL
Click Links > Display > Type Full Report
HOW TO...
1. BEGIN File 9 to search Business & Industry.
2. VISUAL EXPAND the product name (PN=) to find the product code (PC=).
3. Check the term(s) of interest and click Select.
|
|
4. VISUAL EXPAND the Product Code (PC=) using the 4-digit U.S. SIC code of interest.
Note the product code for breakfast cereal is 204300.
5. Check the appropriate code(s). In this case we want to include all product codes covering cereals. Product code 2043 cascades to include the subcategories. Then click Select. |
|
6. SELECT Concept Term (CT=) Market Share.
7. Combine Sets 1 and 2 (S1 and S2).
8. Limit the search to the last couple of years. Use the colon (:) for the range of years. |
|
9. TYPE records in Format 8 to browse titles, descriptors, word counts and publication dates.
Select the appropriate record and click Links next to the record number. From the dropdown box click Display > Type Full Record.
Note: Some records are omitted from the display. |
|
The selected record(s) automatically displays in Full format.
Note: Portions of the record are omitted from the display. |
 |
| |
 |
RELATED HOW DO I...? SOLUTIONS
NEED HELP?
Contact the Dialog Knowledge Center
Within North America +1 800 3 DIALOG (334 2564)
Outside North America 00 800 33 DIALOG (33 34 2564)
Web Form www.dialog.com/contacts/webform
|
