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Find Sales of Brand-Name Drugs in the Trade Literature?
TOPIC: Often companies need to locate data on sales of specific brand-name drugs. Dialog contains a wealth of sources for finding sales information on pharmaceutical products. These sources include business trade literature, company reports, country reports, analysts’ reports, and market research reports.
Many of these sources contain tabular data. Tablebase (File 93) is the first stop. Key trade literature databases with excellent indexing and special features include Business & Industry (File 9) and Gale Group PROMT® (File 16). Fulltext market research reports, with in-depth, expert analysis, include Business Insights (File 759), Datamonitor Market Research (File 761) and BCC Market Research (File 764), in the Market Research Reports OneSearch category. See How Do I Find Drug Sales Data in Fulltext Market Research Reports?
This example shows how to search for sales of Lipitor in TableBase and in the trade literature databases (Files 93, 9 and 16).
COMMAND SUMMARY
BEGIN 93 CURRENT2
SELECT LIPITOR AND SALES/DE
SELECT S1/2006:2007
TYPE S2/8/1-4 TYPE S2/7/1
Note: Use the same strategy to search Business & Industry (File 9). In File 9 you can restrict retrieval further to records with tables and rankings (e.g., S S2 AND (SF=TABLE OR DT=RANKING)).
In Gale Group Promt (File 16) you can use the Event Code (EC=) to restrict to sales (EC=650). You can also LIMIT retrieval to articles about business in the United States (/USA).
HOW TO...

1. BEGIN File 93 to search TableBase, a database consisting of statistical tables with the originating article when available. Use the CURRENT2 feature to restrict the search to records added this year plus two years back.
2. SELECT a brand name drug and combine it with the term sales on the Descriptor field (/DE).
3. Restrict retrieval to articles published within the last two years. The colon (:) acts as OR. |

?B93 CURRENT2
File 93:TableBase(R) Sep 1997-2007/Nov W3
(c) 2007 The Gale Group
>>>CURRENT2 started
Set Items Description
--- ----- -----------
?S LIPITOR AND SALES/DE
69 LIPITOR
9123 SALES/DE
S1 48 LIPITOR AND SALES/DE
?S S1/2006:2007
48 S1
10737 PY=2006 : PY=2007
S2 33 S1/2006:2007 |

4. TYPE a few records in Format 8, which gives Title, Indexing, Source and Publication Date.
To select the appropriate record number, look at the range of records in the TYPE command (e.g., 2/8/2).
Note: Some records have been omitted from this display. |

?T S2/8/1-4
2/8/1
DIALOG(R)File 93: TableBase(R) Sep
(c) 2007 The Gale Group. All rights reserved.
169652550 Supplier Number: 5688436
United States top 200 brand-name pharmaceuticals by sales
in units and percent change for 2006
Source: Verispan VONA
Publication Date: March 05, 2007
Related Records: 5688436
Industry Names: Pharmaceutical
Product Names: Drugs (283000); Pharmaceutical preparations
(283400)
Concept Terms: Ranking; All market information; Sales
Data Type: Business
Brand Names: Advair Diskus (Medication); Ambien (Medication);
Effexor XR (Medication); Fosamax (Medication); Lexapro
(Medication); Lipitor (Medication); Nexium (Medication);
Norvasc (Medication); Plavix (Medication); Prevacid
(Medication); Singulair (Medication); Synthroid (Medication);
Toprol XL (Medication); Zoloft (Medication); Zyrtec
(Medication)
Geographic Names: North America (NOAX); United States (USA)
2/8/2
DIALOG(R)File 93: TableBase(R) Sep
(c) 2007 The Gale Group. All rights reserved.
169464845 Supplier Number: 5684364
United States top 200 brand-name pharmaceuticals by retail sales
in dollars, and percent change for 2006
Source: Verispan VONA
Publication Date: February 19, 2007
Related Records: 5684364
Industry Names: Pharmaceutical
Product Names: Drugs (283000); Pharmaceutical preparations (283400)
Concept Terms: Ranking; All market information; Market size; Sales
Data Type: Business
Brand Names: Actos (Medication); Advair Diskus (Medication); Ambien
(Medication); Effexor (Medication); Lexapro (Medication); Lipitor
(Medication); Nexium (Medication); Norvasc (Medication); Plavix
(Medication); Prevacid (Medication); Protonix (Medication);
Seroquel (Medication); Singulair (Medication); Zocor (Medication);
Zoloft (Medication)
. . . . |

5. TYPE selected records in Format 7, which gives the full record except the indexing.
Note: Part of this record is omitted from the display. |

?T S2/7/1
2/7/1
DIALOG(R)File 93: TableBase(R) Sep
(c) 2007 The Gale Group. All rights reserved.
169652550 Supplier Number: 5688436
United States top 200 brand-name pharmaceuticals by sales in
units and percent change for 2006
Notes:
TOP 200 BRAND-NAME DRUGS BY UNITS IN 2006
The list of top 200 drugs (both brand and generic) by retail
dollars for 2006 was featured in our Feb. 19 issue. In this
issue we feature the top 200 drugs by units, or prescriptions.
Total % change
Rxs from one
Rank Product (add 000) year ago
1 Lipitor 62,311 -1.4%
2 Toprol XL 37,091 10.4
3 Norvasc 33,499 2.8
4 Synthroid 27,209 -11.4
5 Lexapro 26,098 5.3
6 Nexium 25,917 13.3
7 Singulair 24,611 11.0
8 Prevacid 21,180 -4.4
9 Ambien 20,344 -12.1
10 Zoloft 18,640 -30.9
. . . .
Source: Verispan VONA
Originating Article:
Top 200 brand name drugs by units in 2006.
( COMMUNITY PRACTICE )
Journal: Drug Topics , v 151 , n 5 , p 24
Publication Date: March 05, 2007
Document Type: Journal; Ranking ISSN: 0012-6616 ( United States )
Language: English Record Type: Fulltext
Publisher: Advanstar Communications, Inc.
Copyright: Copyright 2007 Advanstar Communications, Inc. |
RELATED HOW DO I...? SOLUTIONS
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