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Locate Common Law Uses of Trademarks?
TOPIC: The application and subsequent registration of a unique trademark on federal, state, or international levels provides maximum protection, but it is important to recognize that "Common Law" or unregistered trademarks are also legally protected.
The TRADEMARKSCAN®—U.S. FEDERAL, U.S. STATE, and international files (TMKS) are the best places to conduct preliminary screening and to ensure ongoing protection of pending and registered trademarks. After a preliminary search, the following strategy will help to ascertain whether a mark is being used in commerce during both preliminary screening and for ongoing protection and maintenance of a trademark.
In this example, you are using the mark “Mocha Marvel “ to begin a search in all of Dialog’s TRADEMARKSCAN® databases: (See How Do I…? Conduct a Broad Worldwide Trademark Search for details on this search.)
First, conduct the search in Brands
and their Companies (File 116)
to determine if “Mocha Marvel”,
or anything similar to it, is listed
as a brand name. Next, use Company
Name Finder (File 416) to determine
if “Mocha Marvel” is being used
as a company name. Newsroom® (Files
989-996) allows you to search for
occurrences of the phrase “Mocha Marvel” in
over 11,000 news sources. Finally,
use DIALINDEX® (File
411) in appropriate OneSearch Categories
to find occurrences of possible common
law uses of the name “Mocha Marvel” in
other databases.
COMMAND SUMMARY
BEGIN 116
SS TR=MOCHA? AND TR=MARVEL?
TYPE S3/3/1
SELECT S2 AND IC=30
TYPE S4/3/ALL
BEGIN 416
EXPAND CO=MOCHA MAR
SELECT MOCHA? AND MARVEL?
BEGIN NEWSROOM
SELECT MOCHA?(2N)MARVEL?
TYPE S1/6,K/ALL
BEGIN 411
SF PRODUCTS, BRANDNMS
SELECT MOCHA? (2N) MARVEL?
RANK FILES
SAVE TEMP
B N1:N7
EXS
RD
TYPE S2/6,K/ALL
HOW TO...

1. BEGIN Brands and Their Companies (File 116)
2. Use the rotated trademark index, TR=, for the broadest search.
Note: Rotational Trademark Indexing (TR=) is only available in the TRADEMARKSCAN files and in File 116, Brands and Their Companies.
3. TYPE the record from Set 3 (S3) to see the record with Mocha Marvel.
4. Refine the search by ANDing search terms with the industry codes (IC=) that correspond to International Class Codes used in the TRADEMARKSCAN files. |

?B 116
File 116:Brands & Their Companies 2006/Aug
(c) 2006 Gale Research Inc.
Set Items Description
--- ----- -----------
?SS TR=MOCHA? AND TR=MARVEL?
S1 43 TR=MOCHA?
S2 53 TR=MARVEL?
S3 1 TR=MOCHA? AND TR=MARVEL?
?T S3/3/1
3/3/1 Links
Brands & Their Companies
(c) 2006 Gale Research Inc. All rights reserved.
09667122
Trade Name: MARVELOUS MOCHA
SIC Code: 2024 - Ice Cream & Frozen Desserts
Description: Ice cream
?S S2 AND IC=30
53 S2
18563 IC=30
S4 5 S2 AND IC=30 |

5. Type the records in the Format 3 to view the trade name and product description.
|

?T S4/3/ALL
4/3/1
DIALOG(R)File 116:Brands & Their Companies
(c) 2006 Gale Research Inc. All rts. reserv.
09986595
TRADE NAME: MINT MARVELS
SIC Code: 2038 - Frozen Specialties Nec
DESCRIPTION: Food products
INDUSTRY SIC CODE: 2064
INDUSTRY SIC DESCRIPTION: Candy & Other Confectionery
Products
4/3/2
DIALOG(R)File 116:Brands & Their Companies
(c) 2006 Gale Research Inc. All rts. reserv.
09915113
TRADE NAME: MARVELOUS CREATIONS
SIC Code: 2099 - Food Preparations Nec
DESCRIPTION: Desserts
INDUSTRY SIC CODE: 2099
INDUSTRY SIC DESCRIPTION: Food Preparations Nec
4/3/3
DIALOG(R)File 116:Brands & Their Companies
(c) 2006 Gale Research Inc. All rts. reserv.
09846181
TRADE NAME: MARVEL
SIC Code: 2099 - Food Preparations Nec
DESCRIPTION: Yeast, now out of production
INDUSTRY SIC CODE: 2834
INDUSTRY SIC DESCRIPTION: Pharmaceutical Preparations
4/3/4
DIALOG(R)File 116:Brands & Their Companies
(c) 2006 Gale Research Inc. All rts. reserv.
09788787
TRADE NAME: MALLORY'S MARVELOUS MUFFINS
SIC Code: 3942 - Dolls & Stuffed Toys
DESCRIPTION: Dolls
INDUSTRY SIC CODE: 3942
INDUSTRY SIC DESCRIPTION: Dolls & Stuffed Toys
4/3/5
DIALOG(R)File 116:Brands & Their Companies
(c) 2006 Gale Research Inc. All rts. reserv.
09670480
TRADE NAME: MARVELOUS MORSELS
SIC Code: 2051 - Bread, Cake & Related Products
DESCRIPTION: Cakes
INDUSTRY SIC CODE: 2051
INDUSTRY SIC DESCRIPTION: Bread, Cake & Related Products |

6. BEGIN File 416, Company Name Finder. This database allows for quick identification of databases that contain information on a particular company.
7. When the exact name is unknown, the CO= index may be EXPANDed to browse company name variations. Most Dialog databases that index a company name in the Additional Indexes are included in File 416.
8. Next, do a free text search to find any companies that contain the words "Mocha" and "Marvel." |

?B 416
File 416:Dialog Company Name Finder(TM) 2006/Mar
(c) 2005 Dialog
Set Items Description
--- ----- -----------
?e co=mocha mar
Ref Items Index-term
E1 1 CO=MOCHA MANIA PLUS PASTA LP
E2 1 CO=MOCHA MANUFACTURING COMPANY LIMITED
E3 0 *CO=MOCHA MAR
E4 1 CO=MOCHA MARKET CAFE // MOVIN
E5 1 CO=MOCHA MARKETING INC // SWISS
E6 2 CO=MOCHA MARKETPLACE
E7 1 CO=MOCHA MARKS
E8 3 CO=MOCHA MARKS INC
E9 1 CO=MOCHA MARY S-N-TACO LOCO
E10 2 CO=MOCHA MASTER
E11 1 CO=MOCHA MASTERS COFFEE CO
E12 1 CO=MOCHA MASTERS COFFEE COMPANY
Enter P or PAGE for more
?S MOCHA? AND MARVEL?
1459 MOCHA?
6569 MARVEL?
S1 0 MOCHA? AND MARVEL? |

9. BEGIN NEWSROOM to do a free text search of over 11,000 newspapers, magazines and journals.
10. SELECT the term “mocha” within two words of the term "marvel."
11. TYPE records in Formats 6,K to display titles and the “Key Words in Context” to determine if the phrase is a common usage phrase or a possible common law use of the phrase.
|

?B NEWSROOM
SYSTEM:OS - DIALOG OneSearch
File 989:NewsRoom Alert Jan 19
(c) 2007 Dialog
File 990:NewsRoom Current Aug 1 -2007/Jan 19
(c) 2007 Dialog
File 991:NewsRoom 2006 Jan 1-2006/Jul 30
(c) 2006 Dialog
File 992:NewsRoom 2005
(c) 2006 Dialog
File 993:NewsRoom 2004 (c) 2006 Dialog
File 994:NewsRoom 2003
(c) 2006 Dialog
File 995:NewsRoom 2002
(c) 2006 Dialog
File 996:NewsRoom 2000-2001
(c) 2006 Dialog
Set Items Description
--- ----- -----------
?S MOCHA?(2N)MARVEL?
30953 MOCHA?
437683 MARVEL?
S1 16 MOCHA?(2N)MARVEL?
?T S1/6,K/ALL
1/6,K/1 (Item 1 from file: 991)
DIALOG(R)File 991:(c) 2006 Dialog. All rts. reserv.
1195112917 178Q3G8N
You can have your coffee and eat it, too
Mobile Register (AL)
Wednesday, April 26, 2006
WORD COUNT: 1,655
...dessert a sophisticated taste that's somewhere
between a delightful after-dinner drink and a
marvelous mocha mousse. Panna Cotta al Caffe 6 servings
1 package (2 teaspoons) unflavored gelatin
1 cup...
1/6,K/2 (Item 1 from file: 992)
DIALOG(R)File 992:(c) 2006 Dialog. All rts. reserv.
1126011754 174E0CH9
GIFTS FROM THE KITCHEN
Sun Herald (Biloxi, MS)
Wednesday, December 14, 2005
WORD COUNT: 988
...than a shopping trip to Mobile or even to the
mall.
In addition to the Marvelous Mocha Mix, there's
a Praline Sauce that works on ice cream or pancakes equally
well...
...might create a new tradition by giving one of
these home-crafted gifts of food.
MARVELOUS MOCHA MIX
Don't forget to jot the how-to directions on an index
card and...
. . . .
1/6,K/4 (Item 1 from file: 993)
DIALOG(R)File 993:(c) 2006 Dialog. All rts. reserv.
0831564468 16KZ1YYM
Promised Land Coffee Milk - Marvelous Mocha
MANUFACTURER: Promised Land
Dairy CATEGORY: 226 - Milk, Non-Dairy Milk & Yogurt
Drinks.(Brief Article)
Product Alert
Monday, May 24, 2004
WORD COUNT: 45
Promised Land Coffee Milk - Marvelous
Mocha MANUFACTURER: Promised Land
Dairy CATEGORY: 226 - Milk, Non-Dairy Milk & Yogurt
Drinks.(Brief Article)
TEXT:
Promised Land Marvelous Mocha Coffee Milk
is new from The Promised Land
Dairy of San Antonio..... For the full...
|

12. BEGIN File 411, Dialindex®. Dialindex identifies databases containing information on a given subject.
13. Specify the files (OneSearch Categories) to be searched with the SET FILES (SF) command.
14. SELECT keywords within two words of each other (2N). |

?B 411
File 411:DIALINDEX(R)
DIALINDEX(R)
(c) 2007 Dialog
*** DIALINDEX search results display in an abbreviated ***
*** format unless you enter the SET DETAIL ON command. ***
?SF PRODUCTS, BRANDNMS
You have 64 files in your file list.
(To see banners, use SHOW FILES command)
?S MOCHA?(2N)MARVEL?
Your SELECT statement is:
S MOCHA?(2N)MARVEL?
Items File
----- ----
14 9: Business & Industry(R)_Jul/1994-2007/Jan 18
13 16: Gale Group PROMT(R)_1990-2007/Jan 18
1 116: Brands & Their Companies_2006/Aug
1 141: Readers Guide_1983-2007/Nov
3 148: Gale Group Trade & Industry DB_1976-2007/Jan 11
11 636: Gale Group Newsletter DB(TM)_1987-2007/Jan 18
Examined 50 files
10 570: Gale Group MARS(R)_1984-2007/Jan 18
7 files have one or more items; file list includes 64 files. |

15. Rank results in order by the number of items retrieved from each file by entering the RANK FILES command.
16. Use SAVE TEMP to save the search strategy and re-execute it in the Dialog files with results. Temp SearchSave is stored.
17. BEGIN the N number(s) of the files in which you want to search.
18. EXECUTE (EXS) your temporary SearchSave from Dialindex to automatically retrieve your search results.
19. Use the Remove Duplicates (RD) command to eliminate duplicate records from your set. |

?rank files
Your last SELECT statement was:
S MOCHA?(2N)MARVEL?
Ref Items File
--- ----- ----
N1 14 9: Business & Industry(R)_Jul/1994-2007/Jan 18
N2 13 16: Gale Group PROMT(R)_1990-2007/Jan 18
N3 11 636: Gale Group Newsletter DB(TM)_1987-2007/Jan 18
N4 10 570: Gale Group MARS(R)_1984-2007/Jan 18
N5 3 148: Gale Group Trade & Industry DB_1976-2007/Jan 11
N6 1 116: Brands & Their Companies_2006/Aug
N7 1 141: Readers Guide_1983-2007/Nov
N8 0 47: Gale Group Magazine DB(TM)_1959-2007/Jan 11
N9 0 80: TGG Aerospace/Def.Mkts(R)_1982-2007/Jan 18
N10 0 93: TableBase(R) Sep_1997-2007/Dec W5
7 files have one or more items; file list includes 64 files.
- Enter P or PAGE for more -
?SAVE TEMP
Temp SearchSave "TH362791853" stored
?B N1:N7
SYSTEM:OS - DIALOG OneSearch
File 9:Business & Industry(R) Jul/1994-2007/Jan 18
(c) 2007 The Gale Group
File 16:Gale Group PROMT(R) 1990-2007/Jan 18
(c) 2007 The Gale Group
File 636:Gale Group Newsletter DB(TM) 1987-2007/Jan 18
(c) 2007 The Gale Group
File 570:Gale Group MARS(R) 1984-2007/Jan 18
(c) 2007 The Gale Group
File 148:Gale Group Trade & Industry DB 1976-2007/Jan 11
(c)2007 The Gale Group
File 116:Brands & Their Companies 2006/Aug
(c) 2006 Gale Research Inc.
File 141:Readers Guide 1983-2007/Nov
(c) 2007 The HW Wilson Co
Set Items Description
--- ----- -----------
?EXS
Executing TH362791853
12449 MOCHA?
57850 MARVEL?
S1 53 MOCHA?(2N)MARVEL?
?RD
>>>Duplicate detection is not supported for File 116.
>>>Records from unsupported files will be retained in the RD set.
S2 21 RD (unique items) |

20. TYPE records in Format 6,K to retrieve the titles and keywords in context.
|

?T S2/6,K/1-7
2/6,K/1 (Item 1 from file: 9)
DIALOG(R)File 9:(c) 2007 The Gale Group. All rts. reserv.
03330805 Supplier Number: 117194671
Promised Land Coffee Milk - Marvelous Mocha
MANUFACTURER: Promised Land
Dairy CATEGORY: 226 - Milk, Non-Dairy Milk & Yogurt Drinks.
May 24, 2004
WORD COUNT: 34
Promised Land Coffee Milk - Marvelous Mocha
MANUFACTURER: Promised Land Dairy CATEGORY: 226 -
Milk, Non-Dairy Milk & Yogurt Drinks.
TEXT:
Promised Land Marvelous Mocha Coffee Milk is
new from The Promised Land Dairy of San Antonio.....
For the full...
2/6,K/2 (Item 2 from file: 9)
DIALOG(R)File 9:(c) 2007 The Gale Group.
All rts. reserv.
03304238 Supplier Number: 116036742
Promised Land Dairy.
March 2004
WORD COUNT: 26
TEXT:
Promised Land Dairy, San Antonio, Texas, has
introduced a new flavor: Marvelous Mocha . The milk
features a combination of Mocha Java and all-Jersey
cow milk ... |
RELATED HOW DO I...? SOLUTIONS
NEED HELP?
Contact the Dialog Knowledge Center
Within North America 1 800 3 DIALOG (334 2564)
Outside North America 0 800 33 DIALOG (33 34 2564)
Web Form www.dialog.com/contacts/webform

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