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Search for a Trademark That Is a Slogan?
TOPIC: Some trademarks, such as slogans, may be several words long, which can cause confusion when doing a screening search. Often you will need to combine a number of sets to include potentially significant combinations of terms. In this example, you will do a screening search for a U.S. trademark that is a slogan: The Other White Meat. Use the rotated trademark index (TR=term?), to search significant words in the slogan.
You will search both U.S. federal and state trademarks. TRADEMARKSCAN—U.S. Federal (File 226) covers all active, registered trademarks and service marks and applications for registration filed for marks used or intended to be used on every type of product or service that is marketed commercially in the U.S. TRADEMARKSCAN—U.S. State (File 246) includes trademarks and service marks within the U.S. and Puerto Rico.
COMMAND SUMMARY
BEGIN 226,246
SELECT TR=OTHER?
SELECT TR=WHITE?
SELECT TR=MEAT?
SELECT S1 AND (S2 OR S3)
TYPE S4/49/ALL
SELECT S2 AND S3
SELECT S5 NOT S4
TYPE S6/49/ALL
HOW TO...

1. BEGIN in both U.S. trademark files—Files 226 and 246.
2. SELECT using the rotated index (TR=) to create individual sets for each significant word in the slogan. |

?B 226,246
SYSTEM:OS - DIALOG OneSearch
File 226:TRADEMARKSCAN(R)-US Fed OG 061024/AP 061026
(c) 2006 Thomson & Thomson
File 246:Trademarkscan(R)-U.S. State 2006/Oct 24
(c) 2006 Thomson CompuMark
Set Items Description
--- ----- -----------
?S TR=OTHER?
S1 10285 TR=OTHER?
?S TR=WHITE?
S2 8766 TR=WHITE?
?S TR=MEAT?
S3 1917 TR=MEAT?
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3. Combine the elements. |

?S S1 AND (S2 OR S3)
10285 S1
8766 S2
1917 S3
S4 40 S1 AND (S2 OR S3)
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4. TYPE the results that have "other" and either "white" or "meat" in SHORT format (Format 49) to see the trademark and whether an image is available.
Note: Some records are omitted from this display. |

?T S4/49/1-5
4/49/1 (Item 1 from file: 226)
08922987 * TRADEMARK IMAGE AVAILABLE *
ZAMORA BROS. MEAT MARKETS and Design
4/49/2 (Item 2 from file: 226)
08903779 * TRADEMARK IMAGE AVAILABLE *
BEAVER THE OTHER PINK MEAT Block Letters
4/49/3 (Item 3 from file: 226)
08813354 * TRADEMARK IMAGE AVAILABLE *
GOLD IN THE ANCIENT WORLD, RULERS OF KINGDOMS LONG LOST AND
SOME STILL PART OF CURRENT MEMORY MADE WINE AND MINED GOLD.
THEIR ARMIES FOUGHT TO KEEP IT AND RANGED OVER THE
EARTH TO OBTAIN IT. LEGENDS STRETCHED ACROSS THE MILLENNIA
STEEPED IN MYSTERYAN D RELIGION. TALES OF KINGS LIVING
FOR GENERATIONS. ANCIENT TRIBAL LEADERS SPEAKING OF
BATTLES THEY FOUGHT HUNDREDS OF YEARS BEFORE. THE HOLY
GRAIL, KNIGHTS TEMPLAR, WOMEN WISE AND YOUNG, ALL OF THEIR
NON-BELIEVING FRIENDS OLD AND GONE FOREVER.THEIR SECRET ...
WAS KEPT HIDDEN BY OPEN DISPLAY. SPRINKLING GOLD INTO
THEIR FRESHEST WHITE WINE THEY DRANK TO THEIR HEALTH,
HAPPINESS AND LONG LIVES ... THIS THEY DID WITH A
PURE HEART. OVER THE VERY HEIGHT OF SUMMER AND IN THE
DEPTHS OF WINTERNEEDING TOBELIEVE THAT SUMMER WOULD COME
AGAIN. SUMMER IS A TIME OF LEGEND, SO LET US EMBRACE THE
GOLDEN SUN THAT MAKES WINE, WARMS OUR BODIES AND HEARTS.
HAVE FUN MY FRIENDS AND BE GOOD TO EACH OTHER... 99.9% PURE.
and Design
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5. Now combine the marks with both "white" and "meat."
6. Create a set of records that you have not already
viewed in Set 4. |

?S S2 AND S3
8766 S2
1917 S3
S5 25 S2 AND S3
?S S5 NOT S4
25 S5
40 S4
S6 20 S5 NOT S4
|

7. TYPE out records you have not seen in Format 49.
|

?T S6/49/1-5
6/49/1 (Item 1 from file: 226)
08453279 * TRADEMARK IMAGE AVAILABLE *
RABBIT, THE BEST WHITE MEAT Block Letters
6/49/2 (Item 2 from file: 226)
08211539 * TRADEMARK IMAGE AVAILABLE *
CAGLE'S SINCE 1945 "NO BONES ABOUT IT" BONELESS ALL WHITE
MEAT CHICKEN ROAST and Design
6/49/3 (Item 3 from file: 226)
08177409 RABBIT, THE BEST WHITE MEAT
6/49/4 (Item 4 from file: 226)
06354512 THE PREMIUM WHITE MEAT
6/49/5 (Item 5 from file: 226)
06341306 BUST YOUR HEAD 'TIL THE WHITE MEAT SHOWS
6/49/6 (Item 6 from file: 226)
06242646 * TRADEMARK IMAGE AVAILABLE *
THE ULTIMATE WHITE MEAT and Design
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RELATED HOW DO I...? SOLUTIONS
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