Support : Dialog Search Aids : Advertising Concept Codes Used in File 570

Advertising Concept Codes Used in Gale Group Marketing & Advertising Reference Service (File 570)
Sorted by Concept Name
[View list sorted by Concept Code]

Concept Name	AC=, AD=
Account Activity	42
Ad Testing	73
Advertising Activity	52
Agencies	40
Agency Financial Data	41
Agency Formation/Mergers	49
Agency Personnel	43
Agency Planning/Goals	45
Agency Self Promotion	44
Awards	76
Business to Business	86
Campaign Effectiveness	75
Campaign Launched	74
Campaign Themes	71
Campaigns	70
Channels of Distribution	59
Company Data	50
Company Personnel	53
Company Planning/Goals	55
Consumer Attitudes	33
Corporate Images	54
Demographics	81
Design/Copy	72
Direct Marketing	24
Environmental Marketing	93
Ethics	91
Geographic	82
Global Marketing	84
Industry Market Data	85
Legal/Government Regulation	94
Licensing/Sales Agreements	58
Marketing/Advertising Methods	32
Marketing/Advertising Theory	31
Media Business	60
Media Financial Data	61
Media Formation/Mergers	69
Media Personnel	63
Media Planning/Goals	65
Media Pricing	67
Media Use	20
NAD Reviews	92
New Agency Services	46
New Electronic Marketing	25
New Media	66
New Products/Services	57
Out-of-Home Advertising	27
Packaging	28
Point-of-Purchase Displays	26
Positioning	51
Print Media	23
Product Test Marketing	56
Promotion	79
Psychographics	83
Radio	22
Regulation/Ethics	90
Research Findings	34
Research Services	35
Self Promotion	62
Slogan	78
Social Cause Advocacy	95
Spokesperson	77
Targets & Markets	80
Television	21
Theory & Research	30

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